4INFO is using its roots in local search services to launch a text messaging service that will allow local organizations and businesses to distribute their content, programs and promotions to residents with mobile devices.
The company teamed with marketing firm Mission Movers Group and the Rainier Chamber in Rainier Valley, which is located in the heart of Seattle. Basically the service allows members of the Rainier Valley to access information that is updated by other members. For example, they can get sports scores, coupons and merchant discounts sent to them via SMS. To view the information, users simply text "rvp" and a query, such as "rvp meeting," to 4INFO on a cell phone. The results are sent back to the user.
The service is being offered to subscribers for free.