This year’s CTIA Wireless conference is the perfect location in Orlando for displaying the ways that mobility is transforming the health sector.

Orlando's newly developed 600-acre "medical city" complex in Lake Nona is the largest medical construction project in the Western Hemisphere and one of only two medical city communities in the world.

CTIA’s vice president and show director, Robert Mesirow, describes the center as a 10,000-home community that houses 25,000 residents and is completely connected by wireless. “They’re incorporating a lot of wireless technologies in that project ... and for health reasons, it’s a really interesting,” he says, adding that the city is also home to two new hospitals and three biomedical research institutes and medical schools.

Mesirow says Orlando is the perfect place for the mHealth discussion, noting that CTOs, CIOs and hospital administrators from these institutions are attending International CTIA Wireless so they can continue to interact with wireless industry executives and integrate mHealth into their programs.

To be sure, the market for mHealth is growing, with revenue and usage projections that seem to change by the day. ABI Research estimates Wi-Fi-enabled healthcare devices and services in the United States will exceed $5 billion in revenue by 2014, while IDC estimates that 14 percent of adults in the U.S. will be using mHealth apps by the end of 2011.

CTIA has made a point to be sure there’s plenty of opportunity for discourse around mHealth opportunities. On Wednesday, March 23, CTIA’s “Wireless Health Day” will include a variety of activities, including a keynote, educational seminar and special reception. Throughout the show, CTIA’s Wireless Health Pavilion will showcase mHealth technologies on the exhibit floor.

This year’s Wireless Health Pavilion, which is sponsored by Qulacomm, will feature products and services from a variety of companies, including BodyMedia, Continua, Diversinet, Doro, Keynetik, LifeComm, Optumhealth, Preventice, Telcare and the Wireless-Life Sciences Alliance, among others.

“Wireless health offers a variety of benefits for patients and caregivers to improve medical treatment while simultaneously reducing costs,” Mesirow says. “Over the last three years, mHealth has become a prominent fixture at CTIA events, and this spring CTIA is convening some of the world’s mHealth leaders to share what’s next for this developing industry.”

In a Day Two keynote address, Ericsson’s global president and CEO Hans Vestberg and special guest Patrick Soon-Shiong, M.D., chairman & CEO of the Institute for Advanced Health, will address the “Networked Society” and the transformation of healthcare through connectivity. Vestberg envisions an all-communicating world, where everything that benefits from a connection will be connected.

Soon-Shiong is well-known for pioneering treatments for diabetes and cancer and for his executive role in developing two pharmaceutical companies. 

Today, a half-day conference produced by CTIA, Moving Wireless Health Forward, will take place from 1 to 5 p.m. Admission will be free to all registered attendees. Including presentations from Continua, Lake Nona Medical City and Qualcomm, the seminar will cover a range of topics: community-based wireless health initiatives; strategies for bringing mobile health solutions to market; the role of the consumer in shaping new healthcare models; and privacy and security issues.

Immediately following the seminar, the Wireless Health Pavilion will host a reception on the exhibit floor from 4 to 5 p.m.