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News Briefs for November 5, 2007

WirelessWeek - November 05, 2007

• Canadian operator Rogers announced that it will expand its Yahoo! offerings, adding Yahoo! Go for Mobile 2.0 and Yahoo! OneSearch. The new multi-year agreement adds Yahoo! Go 2.0, an all-in-one mobile application that brings together e-mail, search, address book, calendar, local listings, maps, Flickr photos, weather, news, sports and financial information. It also makes available oneSearch, which delivers relevant results optimized for smaller screens.

• The soft drink Dr Pepper has released Matchcaps, an advergame designed specifically for Apple's iPhone Safari browser. Developed by Imaginuity New Media, the game will follow the popular "match three" format. Consumers will not be required to download the new Dr Pepper advergame and instead can gain access by simply browsing ww.drpepper.com or going directly to the game at www.drpepper.com/matchcaps.






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