SmartWatch Ep. 17: Hesse Out, Claure In as Sprint Readies for Pricing Brawl

Thu, 08/14/2014 - 11:10am
Alex Shanahan, Andrew Berg, Ben Munson

In this episode of SmartWatch, we pay homage to Sprint's out-going CEO Dan Hesse. Hesse oversaw Sprint's dramatic turn around, from remedying the carrier's troubled customer service department to upgrading the company's aging network. Hesse's departure wasn't entirely unexpected. After Softbank decided to back of an acquistion of T-Mobile, Masayoshi Son needed to signal a change in strategy. He did so with the appointment of new CEO Marcelo Claure, who Son linkened to a "street fighter" and a "bandit." Obviously, Hesse's tenure, which was marked by a mild-mannered, no-nonsense approach, is over. Sprint has a brawl on its hands as it enters the fray of what could prove a major price war. 



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