NMRC yesterday reported the results of a survey that suggests consumers are cutting back on cell phone costs or switching to prepaid plans.
Companies in the news: Sierra Wireless, CommScope, Andrew, Telular, NTELOS, Starent Networks, Freescale.
Carriers will position for value instead of competing for price in 2009 as ARPU slumps, and prepaid should get a boost from budget-conscious consumers.
Virgin Mobile USA announced its fourth-quarter and 2008 subscriber data today, following the same update yesterday from MetroPCS.
Today's FirstNews - Single Page Format
According to a recent Virgin Mobile USA poll, 87% of Americans are changing their spending habits. However, when asked to prioritize expenses, customers said they would spend less on groceries before they would be willing to change the way they use their cell phones.
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Boost Mobile kicks off a new TV ad campaign focusing on how consumers can make their dollar go further.
T-Mobile USA is making inroads in its efforts to crack down on prepaid phone traffickers who buy phones in bulk and resell them at inflated prices.
Convenience store chain 7-Eleven has expanded its prepaid wireless program to more than 400 7-Eleven stores in Singapore.
Slingshot Communications has announced the availability of a prepaid wireless broadband access service in the United States. Users who previously hesitated signing up for extended contracts for wireless broadband Internet service now have the option of paying only when they need to access the Internet.
What's all the fuss about the nation's biggest carriers coming out with all-you-can-eat price plans?
Not to be outdone by Verizon’s announcement yesterday, AT&T and T-Mobile also announced new unlimited voice plans for just $99.99 a month; AT&T’s plan is set to start Feb 22, while T-Mobile’s plan goes live tomorrow.
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