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Yahoo! AMPs up Ad Platform

April 8, 2008 8:23 am | by Teresa von Fuchs | News | Comments

Yahoo! announced a new ad management platform, that it hopes will “AMP” up online and mobile advertising.

Millennial Media Adds Verizon as a Client

April 4, 2008 8:19 am | by Rhonda Wickham | News | Comments

Mobile advertising company Millennial Media announced a strategic agreement with Verizon Wireless to manage a large portion of the company’s mobile advertising inventory.

Bango Shares Mobile Ad Analytics

April 3, 2008 7:53 am | by Monica Alleven | News | Comments

Ever wonder just how effective those mobile marketing campaigns are?Well, banner and text ads on mobile Websites typically have a click-through rate of 2% to 8%, with a conversion rate of 2% to 5%, which can be as high as 12% on some networks, reports Bango. The company this week released the stats to illustrate how the Bango Analytics platform can measure mobile marketing campaigns.

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Air2Web Launches New Marketing Series

April 2, 2008 1:29 pm | by Monica Alleven | News | Comments

LAS VEGAS—Mobile marketing has been around for several years at a reasonable rate, and Air2Web, a 9-year-old company, is one of the grizzled veterans of the space. What it’s seeing now, besides people going beyond just talking on their phones, is ad agencies beginning to embrace mobile world beyond the testing phase.

NBC and Fox Go with JumpTap

April 2, 2008 12:04 pm | by Monica Alleven | News | Comments

LAS VEGAS—NBC Universal could have had its pick of any number of mobile advertising solution vendors, but it chose JumpTap to be its ad solutions provider for delivering and representing ad inventory for multiple WAP sites, including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel and Bravo.

Telescope Branches Out

March 31, 2008 12:50 pm | by Rhonda Wickham | News | Comments

LAS VEGAS—Specialist in participation media Telescope announced two key initiatives, to better serve its clients.

Hesse Stars in New Sprint Ads

March 18, 2008 8:15 am | by Teresa von Fuchs | News | Comments

In more Sprint news, CEO Dan Hesse is the star of the carrier’s new nationwide TV ads, talking up Sprint’s new unlimited voice and data plan, Simply Everything.

Content Distribution: Working Out the Kinks

March 14, 2008 10:22 pm | by Monica Alleven | Articles | Comments

Ask anyone involved in the distribution of mobile content, and you’re likely to hear they’re committed to making it easier for consumers to discover and access content.

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Sprint Nextel Working on New Campaign

March 13, 2008 8:08 am | by Teresa von Fuchs | News | Comments

Sprint Nextel is reworking its marketing campaign, Chief Network Officer Kathy Walker said during a Bear Stearns investor Webcast yesterday.

Qualcomm Announces Dividend, Mobile Ad Firm Acquisition

March 11, 2008 8:29 am | by Teresa von Fuchs | News | Comments

Qualcomm announced that its board has approved a 14% increase in the company's quarterly cash dividend.

Jangl Launches New Initiative

March 7, 2008 10:34 am | by Wireless Week Staff | News | Comments

Jangl is targeting top brands with the Jangle Mobile Media Initiative, which kicked off with Pudding Media and Ogilvy's Digital Innovation Group.

Report: Ad Recall Rate Increases

March 7, 2008 10:32 am | by Wireless Week Staff | News | Comments

23% of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to The Nielsen Company.

Moto Marketing Chief Exits as Part of Restructuring

March 7, 2008 7:02 am | by Teresa von Fuchs | News | Comments

Executive shakeups continue at Motorola as the company announced that its top marketing officer Kenneth "Casey" Keller has left the company.

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Mobile Advertising Goes Beyond Texts

March 5, 2008 6:52 am | by Evan Koblentz | News | Comments

StudioCom, a digital marketing agency, says it’s developing new ways to use mobile phones for commercial advertising campaigns.

Report: Mobile Users Responding to Mobile Advertising

March 5, 2008 6:40 am | by Teresa von Fuchs | News | Comments

According to the latest report from Neilsen Mobile, about 23% of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about 51% of those users responded, in some way, to the ads.

Up Front - The Bucket List

March 2, 2008 12:07 pm | by Rhonda Wickham, Editor-in-Chief | Articles | Comments

On the very day that AT&T and T-Mobile responded to Verizon Wireless’ all-you-can-talk bucket plan, an AT&T representative was knocking at my front door.

Boost Mobile Rebrands for Consistency

February 22, 2008 7:22 am | by Teresa von Fuchs | News | Comments

Sprint’s no-contract carrier venture, Boost Mobile, has launched a new brand identity, hoping to unite its product lines and create “consistency” in its message.

Cellfire Marks Progress

February 21, 2008 6:42 pm | by Wireless Week Staff | News | Comments

Mobile coupon usage has increased by 119% over the last six months at Cellfire.

Chasing Eyeballs

February 14, 2008 10:54 pm | by Monica Alleven | Articles | Comments

If you think of mobile advertising as being in its teen-age years, then you probably expect it to feel a lot of growing pains, in addition to the euphoria that comes at that time of life. Maybe there are growth spurts, mixed with bouts of anxiety.

New Ad Alliance Forms

February 7, 2008 8:13 pm | by Wireless Week Staff | News | Comments

Ahead of next week's Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.

Mobile Advertising Alliance Formed

February 6, 2008 7:31 am | by Wireless Week Staff | News | Comments

A new consortium of companies has formed the Mobile Advertising Alliance, with the promise to revolutionize mobile phone networks as an advertising opportunity.

NATPE Highlights Mobile Video, Advertising

January 29, 2008 8:30 am | by Rhonda Wickham | News | Comments

TV's program executives were in Las Vegas this week talking about all things mobile at The National Association of Television Program Executives (NATPE) fourth annual NATPE Mobile++ event.

Ad Infuse Gets Infusion

January 24, 2008 6:51 pm | by Monica Alleven | News | Comments

Ad Infuse raised $12 million in a financing round led by new investor SoftBank Capital. The round included existing investors ComVentures and Storm Ventures.

MMA Looks at Year Ahead

January 24, 2008 6:48 pm | by Monica Alleven | News | Comments

The Mobile Marketing Association (MMA) recently got together in Denver to lay out its priorities for the coming year.

Viral Marketing Grabs Attention

January 24, 2008 6:43 pm | by Wireless Week Staff | News | Comments

MoConDi is warning folks to get ready for mobile viral marketing to join mobile advertising and ad-supported distribution as trends to watch in 2008.

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