Ask anyone involved in the distribution of mobile content, and you’re likely to hear they’re committed to making it easier for consumers to discover and access content.
Sprint Nextel is reworking its marketing campaign, Chief Network Officer Kathy Walker said during a Bear Stearns investor Webcast yesterday.
Qualcomm announced that its board has approved a 14% increase in the company's quarterly cash dividend.
Jangl is targeting top brands with the Jangle Mobile Media Initiative, which kicked off with Pudding Media and Ogilvy's Digital Innovation Group.
23% of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to The Nielsen Company.
Executive shakeups continue at Motorola as the company announced that its top marketing officer Kenneth "Casey" Keller has left the company.
StudioCom, a digital marketing agency, says it’s developing new ways to use mobile phones for commercial advertising campaigns.
According to the latest report from Neilsen Mobile, about 23% of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about 51% of those users responded, in some way, to the ads.
On the very day that AT&T and T-Mobile responded to Verizon Wireless’ all-you-can-talk bucket plan, an AT&T representative was knocking at my front door.
Sprint’s no-contract carrier venture, Boost Mobile, has launched a new brand identity, hoping to unite its product lines and create “consistency” in its message.
Mobile coupon usage has increased by 119% over the last six months at Cellfire.
If you think of mobile advertising as being in its teen-age years, then you probably expect it to feel a lot of growing pains, in addition to the euphoria that comes at that time of life. Maybe there are growth spurts, mixed with bouts of anxiety.
Ahead of next week's Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
A new consortium of companies has formed the Mobile Advertising Alliance, with the promise to revolutionize mobile phone networks as an advertising opportunity.
TV's program executives were in Las Vegas this week talking about all things mobile at The National Association of Television Program Executives (NATPE) fourth annual NATPE Mobile++ event.
Ad Infuse raised $12 million in a financing round led by new investor SoftBank Capital. The round included existing investors ComVentures and Storm Ventures.
The Mobile Marketing Association (MMA) recently got together in Denver to lay out its priorities for the coming year.
MoConDi is warning folks to get ready for mobile viral marketing to join mobile advertising and ad-supported distribution as trends to watch in 2008.
Yahoo! has partnered with T-Mobile, to provide targeted advertising on T-Mobile's UK mobile Internet service Web'n'walk.
AT&T announced it has selected Austin-based GSD&M's Idea City to handle advertising and marketing duties for AT&T 411 and 1-800-YellowPages.
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