Computers
New Ad Alliance Forms
February 7, 2008 8:13 pm | by Wireless Week Staff | News | CommentsAhead of next week's Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
Mobile Advertising Alliance Formed
February 6, 2008 7:31 am | by Wireless Week Staff | News | CommentsA new consortium of companies has formed the Mobile Advertising Alliance, with the promise to revolutionize mobile phone networks as an advertising opportunity.
NATPE Highlights Mobile Video, Advertising
January 29, 2008 8:30 am | by Rhonda Wickham | News | CommentsTV's program executives were in Las Vegas this week talking about all things mobile at The National Association of Television Program Executives (NATPE) fourth annual NATPE Mobile++ event.
Ad Infuse Gets Infusion
January 24, 2008 6:51 pm | by Monica Alleven | News | CommentsAd Infuse raised $12 million in a financing round led by new investor SoftBank Capital. The round included existing investors ComVentures and Storm Ventures.
MMA Looks at Year Ahead
January 24, 2008 6:48 pm | by Monica Alleven | News | CommentsThe Mobile Marketing Association (MMA) recently got together in Denver to lay out its priorities for the coming year.
Viral Marketing Grabs Attention
January 24, 2008 6:43 pm | by Wireless Week Staff | News | CommentsMoConDi is warning folks to get ready for mobile viral marketing to join mobile advertising and ad-supported distribution as trends to watch in 2008.
T-Mobile, Yahoo! Partner for OK's Mobile Ads
January 17, 2008 9:25 am | by Teresa von Fuchs | News | CommentsYahoo! has partnered with T-Mobile, to provide targeted advertising on T-Mobile's UK mobile Internet service Web'n'walk.
AT & T Selects Idea City for Search Advertising
January 17, 2008 9:22 am | by Teresa von Fuchs | News | CommentsAT&T announced it has selected Austin-based GSD&M's Idea City to handle advertising and marketing duties for AT&T 411 and 1-800-YellowPages.
Mobile Advertising Is Here To Stay
January 16, 2008 5:36 am | by Roger Wood | News | CommentsIt seems like a long time ago, but the first modern wireless communications systems began only about 25 years back. The first digital systems were launched only 15 years ago.
