Ahead of next week's Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
A new consortium of companies has formed the Mobile Advertising Alliance, with the promise to revolutionize mobile phone networks as an advertising opportunity.
TV's program executives were in Las Vegas this week talking about all things mobile at The National Association of Television Program Executives (NATPE) fourth annual NATPE Mobile++ event.
Ad Infuse raised $12 million in a financing round led by new investor SoftBank Capital. The round included existing investors ComVentures and Storm Ventures.
The Mobile Marketing Association (MMA) recently got together in Denver to lay out its priorities for the coming year.
MoConDi is warning folks to get ready for mobile viral marketing to join mobile advertising and ad-supported distribution as trends to watch in 2008.
Yahoo! has partnered with T-Mobile, to provide targeted advertising on T-Mobile's UK mobile Internet service Web'n'walk.
AT&T announced it has selected Austin-based GSD&M's Idea City to handle advertising and marketing duties for AT&T 411 and 1-800-YellowPages.
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