Yahoo! announced a new ad management platform, that it hopes will “AMP” up online and mobile advertising.
Mobile advertising company Millennial Media announced a strategic agreement with Verizon Wireless to manage a large portion of the company’s mobile advertising inventory.
Ever wonder just how effective those mobile marketing campaigns are?Well, banner and text ads on mobile Websites typically have a click-through rate of 2% to 8%, with a conversion rate of 2% to 5%, which can be as high as 12% on some networks, reports Bango. The company this week released the stats to illustrate how the Bango Analytics platform can measure mobile marketing campaigns.
LAS VEGAS—Mobile marketing has been around for several years at a reasonable rate, and Air2Web, a 9-year-old company, is one of the grizzled veterans of the space. What it’s seeing now, besides people going beyond just talking on their phones, is ad agencies beginning to embrace mobile world beyond the testing phase.
LAS VEGAS—NBC Universal could have had its pick of any number of mobile advertising solution vendors, but it chose JumpTap to be its ad solutions provider for delivering and representing ad inventory for multiple WAP sites, including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel and Bravo.
LAS VEGAS—Specialist in participation media Telescope announced two key initiatives, to better serve its clients.
In more Sprint news, CEO Dan Hesse is the star of the carrier’s new nationwide TV ads, talking up Sprint’s new unlimited voice and data plan, Simply Everything.
Ask anyone involved in the distribution of mobile content, and you’re likely to hear they’re committed to making it easier for consumers to discover and access content.
Sprint Nextel is reworking its marketing campaign, Chief Network Officer Kathy Walker said during a Bear Stearns investor Webcast yesterday.
Qualcomm announced that its board has approved a 14% increase in the company's quarterly cash dividend.
Jangl is targeting top brands with the Jangle Mobile Media Initiative, which kicked off with Pudding Media and Ogilvy's Digital Innovation Group.
23% of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to The Nielsen Company.
Executive shakeups continue at Motorola as the company announced that its top marketing officer Kenneth "Casey" Keller has left the company.
StudioCom, a digital marketing agency, says it’s developing new ways to use mobile phones for commercial advertising campaigns.
According to the latest report from Neilsen Mobile, about 23% of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about 51% of those users responded, in some way, to the ads.
On the very day that AT&T and T-Mobile responded to Verizon Wireless’ all-you-can-talk bucket plan, an AT&T representative was knocking at my front door.
Sprint’s no-contract carrier venture, Boost Mobile, has launched a new brand identity, hoping to unite its product lines and create “consistency” in its message.
Mobile coupon usage has increased by 119% over the last six months at Cellfire.
If you think of mobile advertising as being in its teen-age years, then you probably expect it to feel a lot of growing pains, in addition to the euphoria that comes at that time of life. Maybe there are growth spurts, mixed with bouts of anxiety.
Ahead of next week's Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
A new consortium of companies has formed the Mobile Advertising Alliance, with the promise to revolutionize mobile phone networks as an advertising opportunity.
TV's program executives were in Las Vegas this week talking about all things mobile at The National Association of Television Program Executives (NATPE) fourth annual NATPE Mobile++ event.
Ad Infuse raised $12 million in a financing round led by new investor SoftBank Capital. The round included existing investors ComVentures and Storm Ventures.
The Mobile Marketing Association (MMA) recently got together in Denver to lay out its priorities for the coming year.