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T-Mobile Promotion to Offer Free Phones

June 15, 2010 7:53 am | by The Associated Press | News | Comments

T-Mobile USA plans to give free phones to customers who sign up for group calling plans at its retail stores on Saturday.

Report: FTC to Review Apple iAd Practices

June 14, 2010 8:18 am | by Maisie Ramsay | News | Comments

The FTC will look into allegations that its ban of third-party advertising services in applications for the iPhone and iPad are anticompetitive.

Don't Have $1M? iVdopia Has a Solution

June 11, 2010 8:13 am | by Monica Alleven | News | Comments

iVdopia says it has a solution for advertisers that don't want to pay $1 million for an iAd campaign. They can use Future5...


AirFire Mobile Keeps the Embers Burning

June 10, 2010 8:20 am | by Monica Alleven | News | Comments

In a world of iPhone 4s and battles over who supplies ads on the Apple mobile platform, some folks are touting their local connections and 2G services.

OpenMarket GM Sees Opportunities in Marketing

June 9, 2010 8:04 am | by Monica Alleven | News | Comments

From CNN's Soledad O'Brien to Google, the mainstream media was front and center at yesterday's opening day of the MMA Forum in New .

Sprint Ads Link 4G Phone to Iconic Firsts

June 3, 2010 8:20 am | by Maisie Ramsay | News | Comments

Sprint is linking its new 4G handset to "iconic firsts" in an integrated marketing campaign to support the launch of the device, which goes on sale tomorrow.

Nokia Innovations Target Developing Markets

June 3, 2010 8:16 am | by Andrew Berg | News | Comments

Nokia today took aim at emerging markets with a pair of dual-SIM phones and a bicycle-powered cell phone charger.

Google Finalizes AdMob Purchase

May 28, 2010 7:46 am | by Andrew Berg | News | Comments

Google today closed its acquisition of AdMob, the mobile advertising network. Mountain View reportedly paid $750 million for AdMob.


Yahoo! Tweaks Mobile Ad Experience

May 21, 2010 8:21 am | by Monica Alleven | News | Comments

Yahoo! yesterday announced it will run a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and Javascript...

Smaato: Symbian Leads Mobile Ad CTR, Beats iPhone

May 18, 2010 8:02 am | by Maisie Ramsay | News | Comments

Smaato says Symbian users in the United States are nearly three times more likely to click on a mobile ad than on an iPhone...

MMA Initiative Targets Consumer Brands

May 14, 2010 8:17 am | by Andrew Berg | News | Comments

The MMA yesterday announced a new consumer-based initiative aimed at minimizing the cost, risk and time to market for consumer agencies...

Adobe Hearts Everything Except Apple Policies

May 13, 2010 8:14 am | by Andrew Berg | News | Comments

Adobe has just rolled out a new Web-based advertising campaign, which declares its love for Apple but not Cupertino's policies.

Truth in Advertising: No More Gs

April 26, 2010 2:07 pm | by Noah Kravitz, | Articles | Comments

Marketing execs may be counting down the days when they can put their national "3G" campaigns to bed and roll out shiny new "4G" ads across the land, but they're about the only ones who stand to benefit from the latest G.


B & N Rolls Out New Ad Campaign for Nook

April 22, 2010 8:17 am | by Andrew Berg | News | Comments

Barnes & Noble today introduced a new advertising campaign for its Nook eBook Reader.

Jumptap Unveils New Mobile Ad Feature

April 21, 2010 8:06 am | by Monica Alleven | News | Comments

Mobile ad network Jumptap is implementing a new platform feature that will enable mobile consumers to manage their own profiles.

Emerging Devices Take Chunk of March Ad Impressions

April 16, 2010 8:01 am | by Andrew Berg | News | Comments

Mobile ad firm Millennial Media says that mobile connected devices like the iPad and Sony PSP displayed more than 20 percent of the ad network's ad impressions in March.

iAd – A Game Changer For Mobile Ads?

April 14, 2010 11:50 am | by Srini Dharmaji, GoldSpot Media | Articles | Comments

As many had predicted, Apple announced the launch of its iAd Network last week with all the requisite fanfare and Google bashing. The announcement left many people in the industry buzzing about, asking a variety of questions, many of which remain unanswered.

Android Drops in Mobile Ad Rankings

April 14, 2010 8:40 am | by Maisie Ramsay | News | Comments

Mobile advertising firm Smaato reports that click-through rates on Google's Android platform have dropped for the second month in a row.

Sprint Offers New Guarantee Plan

March 31, 2010 8:15 am | by Monica Alleven | News | Comments

Sprint is upping the ante in terms of services and conditions for people who want to try out its services for a month.

AT & T Investigates 2D Barcodes with New Program

March 24, 2010 9:49 am | by Andrew Berg | News | Comments

Besides a host of emerging products coming to market, AT&T has announced that it will launch a charter program in the coming weeks to test the use of 2D barcode scanners...

Mobile Adverts Gaining Steam

March 23, 2010 12:17 pm | by Brad Smith | News | Comments

The mobile marketing and advertising company Hipcricket has seen much success with making a mobile campaign part of an integrated campaign.

Sprint, DeviceAnywere Create Virtual Demos

March 16, 2010 8:03 am | by Andrew Berg | News | Comments

Purchasing a mobile phone online is becoming a much more widely accepted practice.

Target Offers Mobile Coupon Program

March 10, 2010 7:04 am | by Andrew Berg | News | Comments

Target today rolled out a scannable mobile coupon program that allows guests to receive offers directly on their mobile phones.

AT & T Says 'No' to Texting While Driving

March 8, 2010 7:00 am | by Andrew Berg | News | Comments

AT&T today announced a campaign aimed at curtailing the unsafe practice of texting while driving.

New Sprint Campaign Touts Value

March 1, 2010 7:19 am | by Andrew Berg | News | Comments

Sprint Nextel wants to clear the air regarding confusion in the wireless market it says was created by claims from Verizon Wireless and AT&T.

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