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Smaato: Symbian Tops, Android Gains in CTR

July 14, 2010 8:29 am | by Andrew Berg | News | Comments

Metrics released today from Smaato show Apple's iPhone may have a long way to go before it's a significant leader in mobile advertising.

Jumptap Offers New Program Amid Google-Apple Ad Wars

July 13, 2010 8:20 am | by Monica Alleven | News | Comments

Jumptap wants to help developers and publishers caught in the crossfire of the mobile advertising battles between Apple and Google/AdMob.

Verizon Wireless Rolls Out New Ad Campaign

June 29, 2010 8:26 am | by Andrew Berg | News | Comments

Verizon Wireless today rolled out a new advertising and branding campaign called "Rule the Air."


T-Mobile Promotion to Offer Free Phones

June 15, 2010 7:53 am | by The Associated Press | News | Comments

T-Mobile USA plans to give free phones to customers who sign up for group calling plans at its retail stores on Saturday.

Report: FTC to Review Apple iAd Practices

June 14, 2010 8:18 am | by Maisie Ramsay | News | Comments

The FTC will look into allegations that its ban of third-party advertising services in applications for the iPhone and iPad are anticompetitive.

Don't Have $1M? iVdopia Has a Solution

June 11, 2010 8:13 am | by Monica Alleven | News | Comments

iVdopia says it has a solution for advertisers that don't want to pay $1 million for an iAd campaign. They can use Future5...

AirFire Mobile Keeps the Embers Burning

June 10, 2010 8:20 am | by Monica Alleven | News | Comments

In a world of iPhone 4s and battles over who supplies ads on the Apple mobile platform, some folks are touting their local connections and 2G services.

OpenMarket GM Sees Opportunities in Marketing

June 9, 2010 8:04 am | by Monica Alleven | News | Comments

From CNN's Soledad O'Brien to Google, the mainstream media was front and center at yesterday's opening day of the MMA Forum in New .


Bar Codes Get Around Town, Get More Useful

June 7, 2010 8:09 am | by Rachel Metz, AP Technology Writer | News | Comments

It used to be that the only time you'd notice a bar code was at a store, maybe when a cashier scanned your groceries. But lately bar codes are showing up in more places around town...

Publishers See Signs the iPad Can Restore Ad Money

June 4, 2010 8:15 am | by Andrew Vanacore, AP Business Writer | News | Comments

Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.

Sprint Ads Link 4G Phone to Iconic Firsts

June 3, 2010 8:20 am | by Maisie Ramsay | News | Comments

Sprint is linking its new 4G handset to "iconic firsts" in an integrated marketing campaign to support the launch of the device, which goes on sale tomorrow.

Nokia Innovations Target Developing Markets

June 3, 2010 8:16 am | by Andrew Berg | News | Comments

Nokia today took aim at emerging markets with a pair of dual-SIM phones and a bicycle-powered cell phone charger.

Google Finalizes AdMob Purchase

May 28, 2010 7:46 am | by Andrew Berg | News | Comments

Google today closed its acquisition of AdMob, the mobile advertising network. Mountain View reportedly paid $750 million for AdMob.


Yahoo! Tweaks Mobile Ad Experience

May 21, 2010 8:21 am | by Monica Alleven | News | Comments

Yahoo! yesterday announced it will run a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and Javascript...

Smaato: Symbian Leads Mobile Ad CTR, Beats iPhone

May 18, 2010 8:02 am | by Maisie Ramsay | News | Comments

Smaato says Symbian users in the United States are nearly three times more likely to click on a mobile ad than on an iPhone...

MMA Initiative Targets Consumer Brands

May 14, 2010 8:17 am | by Andrew Berg | News | Comments

The MMA yesterday announced a new consumer-based initiative aimed at minimizing the cost, risk and time to market for consumer agencies...

Adobe Hearts Everything Except Apple Policies

May 13, 2010 8:14 am | by Andrew Berg | News | Comments

Adobe has just rolled out a new Web-based advertising campaign, which declares its love for Apple but not Cupertino's policies.

Truth in Advertising: No More Gs

April 26, 2010 2:07 pm | by Noah Kravitz, | Articles | Comments

Marketing execs may be counting down the days when they can put their national "3G" campaigns to bed and roll out shiny new "4G" ads across the land, but they're about the only ones who stand to benefit from the latest G.

B & N Rolls Out New Ad Campaign for Nook

April 22, 2010 8:17 am | by Andrew Berg | News | Comments

Barnes & Noble today introduced a new advertising campaign for its Nook eBook Reader.

Jumptap Unveils New Mobile Ad Feature

April 21, 2010 8:06 am | by Monica Alleven | News | Comments

Mobile ad network Jumptap is implementing a new platform feature that will enable mobile consumers to manage their own profiles.

Emerging Devices Take Chunk of March Ad Impressions

April 16, 2010 8:01 am | by Andrew Berg | News | Comments

Mobile ad firm Millennial Media says that mobile connected devices like the iPad and Sony PSP displayed more than 20 percent of the ad network's ad impressions in March.

iAd – A Game Changer For Mobile Ads?

April 14, 2010 11:50 am | by Srini Dharmaji, GoldSpot Media | Articles | Comments

As many had predicted, Apple announced the launch of its iAd Network last week with all the requisite fanfare and Google bashing. The announcement left many people in the industry buzzing about, asking a variety of questions, many of which remain unanswered.

Android Drops in Mobile Ad Rankings

April 14, 2010 8:40 am | by Maisie Ramsay | News | Comments

Mobile advertising firm Smaato reports that click-through rates on Google's Android platform have dropped for the second month in a row.

AT & T Rebrands Self, Shelves Ad Spat with Verizon

April 14, 2010 8:30 am | by Emily Fredrix, AP Marketing Writer | News | Comments

AT&T has hung up on the ad wars, dumping its ad campaign responding to rival Verizon Wireless' slams on its phone coverage.

Sprint Offers New Guarantee Plan

March 31, 2010 8:15 am | by Monica Alleven | News | Comments

Sprint is upping the ante in terms of services and conditions for people who want to try out its services for a month.

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