Metrics released today from Smaato show Apple's iPhone may have a long way to go before it's a significant leader in mobile advertising.
Jumptap wants to help developers and publishers caught in the crossfire of the mobile advertising battles between Apple and Google/AdMob.
Verizon Wireless today rolled out a new advertising and branding campaign called "Rule the Air."
T-Mobile USA plans to give free phones to customers who sign up for group calling plans at its retail stores on Saturday.
The FTC will look into allegations that its ban of third-party advertising services in applications for the iPhone and iPad are anticompetitive.
iVdopia says it has a solution for advertisers that don't want to pay $1 million for an iAd campaign. They can use Future5...
In a world of iPhone 4s and battles over who supplies ads on the Apple mobile platform, some folks are touting their local connections and 2G services.
From CNN's Soledad O'Brien to Google, the mainstream media was front and center at yesterday's opening day of the MMA Forum in New .
It used to be that the only time you'd notice a bar code was at a store, maybe when a cashier scanned your groceries. But lately bar codes are showing up in more places around town...
Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
Sprint is linking its new 4G handset to "iconic firsts" in an integrated marketing campaign to support the launch of the device, which goes on sale tomorrow.
Nokia today took aim at emerging markets with a pair of dual-SIM phones and a bicycle-powered cell phone charger.
Google today closed its acquisition of AdMob, the mobile advertising network. Mountain View reportedly paid $750 million for AdMob.
Smaato says Symbian users in the United States are nearly three times more likely to click on a mobile ad than on an iPhone...
The MMA yesterday announced a new consumer-based initiative aimed at minimizing the cost, risk and time to market for consumer agencies...
Adobe has just rolled out a new Web-based advertising campaign, which declares its love for Apple but not Cupertino's policies.
Marketing execs may be counting down the days when they can put their national "3G" campaigns to bed and roll out shiny new "4G" ads across the land, but they're about the only ones who stand to benefit from the latest G.
Barnes & Noble today introduced a new advertising campaign for its Nook eBook Reader.
Mobile ad network Jumptap is implementing a new platform feature that will enable mobile consumers to manage their own profiles.
Mobile ad firm Millennial Media says that mobile connected devices like the iPad and Sony PSP displayed more than 20 percent of the ad network's ad impressions in March.
As many had predicted, Apple announced the launch of its iAd Network last week with all the requisite fanfare and Google bashing. The announcement left many people in the industry buzzing about, asking a variety of questions, many of which remain unanswered.
Mobile advertising firm Smaato reports that click-through rates on Google's Android platform have dropped for the second month in a row.
AT&T has hung up on the ad wars, dumping its ad campaign responding to rival Verizon Wireless' slams on its phone coverage.