T-Mobile USA plans to give free phones to customers who sign up for group calling plans at its retail stores on Saturday.
The FTC will look into allegations that its ban of third-party advertising services in applications for the iPhone and iPad are anticompetitive.
iVdopia says it has a solution for advertisers that don't want to pay $1 million for an iAd campaign. They can use Future5...
In a world of iPhone 4s and battles over who supplies ads on the Apple mobile platform, some folks are touting their local connections and 2G services.
From CNN's Soledad O'Brien to Google, the mainstream media was front and center at yesterday's opening day of the MMA Forum in New .
Sprint is linking its new 4G handset to "iconic firsts" in an integrated marketing campaign to support the launch of the device, which goes on sale tomorrow.
Nokia today took aim at emerging markets with a pair of dual-SIM phones and a bicycle-powered cell phone charger.
Google today closed its acquisition of AdMob, the mobile advertising network. Mountain View reportedly paid $750 million for AdMob.
Smaato says Symbian users in the United States are nearly three times more likely to click on a mobile ad than on an iPhone...
The MMA yesterday announced a new consumer-based initiative aimed at minimizing the cost, risk and time to market for consumer agencies...
Adobe has just rolled out a new Web-based advertising campaign, which declares its love for Apple but not Cupertino's policies.
Marketing execs may be counting down the days when they can put their national "3G" campaigns to bed and roll out shiny new "4G" ads across the land, but they're about the only ones who stand to benefit from the latest G.
Barnes & Noble today introduced a new advertising campaign for its Nook eBook Reader.
Mobile ad network Jumptap is implementing a new platform feature that will enable mobile consumers to manage their own profiles.
Mobile ad firm Millennial Media says that mobile connected devices like the iPad and Sony PSP displayed more than 20 percent of the ad network's ad impressions in March.
As many had predicted, Apple announced the launch of its iAd Network last week with all the requisite fanfare and Google bashing. The announcement left many people in the industry buzzing about, asking a variety of questions, many of which remain unanswered.
Mobile advertising firm Smaato reports that click-through rates on Google's Android platform have dropped for the second month in a row.
Sprint is upping the ante in terms of services and conditions for people who want to try out its services for a month.
Besides a host of emerging products coming to market, AT&T has announced that it will launch a charter program in the coming weeks to test the use of 2D barcode scanners...
The mobile marketing and advertising company Hipcricket has seen much success with making a mobile campaign part of an integrated campaign.
Purchasing a mobile phone online is becoming a much more widely accepted practice.
Target today rolled out a scannable mobile coupon program that allows guests to receive offers directly on their mobile phones.
AT&T today announced a campaign aimed at curtailing the unsafe practice of texting while driving.