Advertising & Marketing
Virgin Mobile Features Branson in New Ads
March 7, 2012 6:58 am | by Monica Alleven | News | CommentsSir Richard Branson is showing he's still got love for the company he founded, starring in a new TV ad campaign...
Facebook Sweetens IPO with New Offerings, Ads
March 1, 2012 6:59 am | by Andrew Berg | News | CommentsInvestors looking to get in on Facebook's forthcoming IPO are no doubt hungrier than ever today...
MMA Streamlines Guidelines for Mobile Ads
February 10, 2012 6:36 am | by Andrew Berg | News | CommentsThe Mobile Marketing Association (MMA is attempting to make it easier to sell and make ads for mobile devices with today's release of a new 2.0 version...
Brands Tap Mobile for Sunday's Big Game
February 1, 2012 11:33 am | by Andrew Berg | Articles | CommentsWhile it's taken some time to integrate mobile with those flashy Super Bowl ads, every year more advertisers supplement their pricey air time with short codes and calls to action. Admittedly, success for mobile has varied, but there's no denying that viewers have their devices on them during the game.
Mobile Marketing at MWC 2012: Focus on Effectiveness
January 24, 2012 5:09 pm | by Marco Veremis, Upstream | Articles | CommentsIf mobile marketers move away from bombardment-style consumer engagement to avoid their customers "turning a deaf ear," they will need to speak less, and when they do speak, do it in more convincing ways.
U.S. Cellular's Marketing Conundrum
January 5, 2012 7:10 am | by Monica Alleven | News | CommentsU.S. Cellular won accolades for customer satisfaction in a Consumer Reports survey last month and its loyal customers know the value it provides.
Windows Phone Tops Mobile Ad Performance
November 29, 2011 7:18 am | by Andrew Berg | News | CommentsMicrosoft's Windows Phone mobile platform saw the highest click-through rates (CTR) for any mobile platform...
Good News From the Ghost of Mobile Christmas Future
November 22, 2011 10:07 am | by Chris Sellers, Mobeam | Articles | CommentsAs Black Friday and Cyber Monday approach, there is a lot of hype about the role mobile will play in this year's holiday shopping.
Greystripe Reports 300% Increase in Video Ad Bookings for Q4
November 17, 2011 7:05 am | by Monica Alleven | News | CommentsIt's been several months now since Greystripe was acquired by ValueClick, and the results are showing...
Huawei Targets U.S. Device Market
October 12, 2011 9:30 am | by Brad Smith | News | CommentsSAN DIEGO —The Chinese manufacturer Huawei plans to be among the top three wireless device companies in the United States within three years.
Kindle with Special Offers Goes Local
September 15, 2011 8:09 am | by Andrew Berg | News | CommentsAmazon today announced that it will bring local deals to the Wi-Fi and 3G version of its Kindle with Special Offers.
Adfonic Raises $7.5M, Plans Bigger U.S. Presence
September 8, 2011 8:16 am | by Monica Alleven | News | CommentsAbout 45 percent of the company's business comes from the United States, says London-based CEO Victor Malachard.
Amobee Teams with Cooliris on 3D Ads
August 16, 2011 8:03 am | by Monica Alleven | News | CommentsAmobee and Cooliris are getting together to offer 3D immersive ad campaigns on mobile devices...
How the New Data Cap Policies Will Impact the Mobile Ecosystem
August 14, 2011 8:05 pm | by Nickhil Jakatdar, Vuclip | Articles | CommentsThe typical consumer will start visiting portals that will give them the biggest bang for the buck such as mobile sites that compress and deliver videos better than other sites. They will also start monitoring their usage very closely...
That's Soooo 2009... Looking Back at Mobile Advertising
August 12, 2011 8:08 am | by Monica Alleven | News | CommentsMillennial Media today released its 50th report tracking trends on its mobile ad network...
U.K. Ad Authority: Atrix Not Most Powerful
July 29, 2011 8:07 am | by Andrew Berg | News | CommentsMotorola has been pitching its Atrix smartphone to consumers in the U.K. as "the World's most powerful smartphone..."
Mobile Marketing: Outside the Box
July 23, 2011 7:11 pm | by Andrew Berg | Articles | CommentsOver the past couple years, mobile has proven its effectiveness at reaching a targeted audience in ways that drive engagement in incredibly unique ways.
Study: Auto Researchers Increasingly Go Mobile
July 19, 2011 8:17 am | by Monica Alleven | News | CommentsA study from mobile ad network Jumptap shows visitors to mobile auto sites have grown 463 percent...
U.S. Cellular Plans Pre-Loaded Daily Deals Service
July 11, 2011 7:56 am | by Maisie Ramsay | News | CommentsU.S. Cellular plans to pre-load a daily deals service on all its phones...
Want Lunch with that Mobile Ad?
June 30, 2011 8:08 am | by Monica Alleven | News | CommentsBased on data from mobile ad network firm Jumptap, a lot of people are engaging with mobile ads around their lunch hour.
Why Interactive Retail is a MUST for Today's Tech-Savvy Shopper
June 22, 2011 1:33 pm | by Chris Krywulak, iQmetrix | Articles | CommentsTechnology has changed consumers' view of in-store shopping. Online shopping and mobile access to information via smartphones allow consumers to determine – prior to setting foot in a store – the product they want, at the price they want, from a store with the biggest variety.
Shazam Identifies Its Spot in Mobile Ads
June 16, 2011 8:13 am | by Andrew Berg | News | CommentsMobile music discovery company Shazam today announced that over the next few months, a variety of companies will begin integrating its technology into their advertising campaigns.
Motricity Lands Marketing Deal with Garnier, More to Come
June 14, 2011 8:17 am | by Maisie Ramsay | News | CommentsMotricity has landed a mobile marketing deal with beauty brand Garnier International.
Virgin Mobile Sticks With 'Naked' Transparent Theme
May 10, 2011 8:17 am | by Monica Alleven | News | CommentsNow, followers can see the third episode in the couple's story, all manufactured by Virgin Mobile for Virgin Mobile.
Virgin Mobile Unveils Latest Ads, Manufacturers Celebrity Couple
May 4, 2011 8:14 am | by Monica Alleven | News | CommentsVirgin Mobile USA is at it again, this time releasing a new, slightly off-the-beaten path marketing campaign that features "Sparah" and a cameo by Sir Richard Branson...
