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The Lead

Getting Mobile Right for E-Commerce Retailing

September 29, 2014 10:07 am | by Deepak Agarwal, co-founder and CEO of nomorerack | Articles | Comments

Online retailers are trying to harness this accelerating mobile trend to capture a huge growth opportunity. But to do so, they must engage buyers with desired services and content at the precise moment of need. That’s causing more “e-tailers” to deploy...                 

Amobee Buys Adconion, Kontera for $385 Million

June 11, 2014 10:42 am | by Andrew Berg | News | Comments

Adconion will be acquired at a valuation of $235 million. The consideration payable is...

Millennial Media Jumps 9% on CEO's Stock Buy

May 14, 2014 10:45 am | by Andrew Berg | News | Comments

The last time the company's stock jumped was on news of previous CEO Paul Palmieri had resigned...

Apple Guides Shoppers Inside Stores with iBeacon

December 6, 2013 9:18 am | by Barbara Ortutay, AP Technology Writer | News | Comments

On Friday, Apple Inc. will begin using iBeacon technology at its 254 U.S. stores to send you...

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Apple's iOS Accounts for 28% of Online Traffic on Black Friday

December 2, 2013 9:50 am | by Andrew Berg | News | Comments

What would a Black Friday report be if it didn't compare iOS and Android? According to IBM's Black Friday Benchmark report, Apple iOS traffic reached 28.2 percent of all online traffic, compared to 11.4 percent for Android, and iOS sales reached 18.1 percent of all online sales, compared to 3.5 percent for Android.

Millennial Gets FTC Approval for $224M Jumptap Acquisition

September 20, 2013 9:26 am | by Andrew Berg | News | Comments

Mobile advertising firm Millennial Media says it has recieved regulatory approval of its acquistion of Jumptap from the U.S. Federal Trade Commission. Millennial described the review of the deal by the FTC as "quick and orderly" and the companies are now confident the transaction will be completed. 

Report: In-Home Mobile Use, iPad Drive Ad Conversions

August 14, 2013 10:24 am | by Andrew Berg | News | Comments

A new survey from AOL, in conjunction with the University of Virginia School of Engineering and Applied Science, says mobile advertising is very effective, with iPads leading in-home conversions. According to the survey, fully 65 percent of mobile conversions were on tablets...

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Millennial Media Acquires Jumptap, Shares Dive on 2Q

August 14, 2013 9:52 am | by Andrew Berg | News | Comments

After reporting dissapointing second quarter earnings that sent shares into a 26 percent dive, Millenial Media yesterday announced that it has agreed to aquire smaller mobile advertising rival Jumptap. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares...

Report: U.S. Consumers Slow to Shop on Mobile

July 16, 2013 10:37 am | by Andrew Berg | News | Comments

New research released today shows that shoppers in the United States are not adopting mobile shopping as fast as those in other countries. According to a report from Havas Worldwide, in partnership with Market Probe International, just 16 percent of US online consumers have used...

Aquto Offers Users Data for Engagement

July 16, 2013 9:55 am | by Andrew Berg | News | Comments

A new company called Aquto today announced a unique business model that will offer consumers additional mobile data in exchange for engagement with brands. Aquto’s deployment begins in Europe with eligible Vodafone subscribers, with additional partnerships to be announced throughout 2013...

Virgin Mobile Features Branson in New Ads

March 7, 2012 6:58 am | by Monica Alleven | News | Comments

Sir Richard Branson is showing he's still got love for the company he founded, starring in a new TV ad campaign...

Facebook Sweetens IPO with New Offerings, Ads

March 1, 2012 6:59 am | by Andrew Berg | News | Comments

Investors looking to get in on Facebook's forthcoming IPO are no doubt hungrier than ever today...

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MMA Streamlines Guidelines for Mobile Ads

February 10, 2012 6:36 am | by Andrew Berg | News | Comments

The Mobile Marketing Association (MMA is attempting to make it easier to sell and make ads for mobile devices with today's release of a new 2.0 version...

Brands Tap Mobile for Sunday's Big Game

February 1, 2012 11:33 am | by Andrew Berg | Articles | Comments

While it's taken some time to integrate mobile with those flashy Super Bowl ads, every year more advertisers supplement their pricey air time with short codes and calls to action. Admittedly, success for mobile has varied, but there's no denying that viewers have their devices on them during the game.

Mobile Marketing at MWC 2012: Focus on Effectiveness

January 24, 2012 5:09 pm | by Marco Veremis, Upstream | Articles | Comments

If mobile marketers move away from bombardment-style consumer engagement to avoid their customers "turning a deaf ear," they will need to speak less, and when they do speak, do it in more convincing ways.

U.S. Cellular's Marketing Conundrum

January 5, 2012 7:10 am | by Monica Alleven | News | Comments

U.S. Cellular won accolades for customer satisfaction in a Consumer Reports survey last month and its loyal customers know the value it provides.

Windows Phone Tops Mobile Ad Performance

November 29, 2011 7:18 am | by Andrew Berg | News | Comments

Microsoft's Windows Phone mobile platform saw the highest click-through rates (CTR) for any mobile platform...

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Good News From the Ghost of Mobile Christmas Future

November 22, 2011 10:07 am | by Chris Sellers, Mobeam | Articles | Comments

As Black Friday and Cyber Monday approach, there is a lot of hype about the role mobile will play in this year's holiday shopping.

Greystripe Reports 300% Increase in Video Ad Bookings for Q4

November 17, 2011 7:05 am | by Monica Alleven | News | Comments

It's been several months now since Greystripe was acquired by ValueClick, and the results are showing...

Huawei Targets U.S. Device Market

October 12, 2011 9:30 am | by Brad Smith | News | Comments

SAN DIEGO —The Chinese manufacturer Huawei plans to be among the top three wireless device companies in the United States within three years.

Kindle with Special Offers Goes Local

September 15, 2011 8:09 am | by Andrew Berg | News | Comments

Amazon today announced that it will bring local deals to the Wi-Fi and 3G version of its Kindle with Special Offers.

Adfonic Raises $7.5M, Plans Bigger U.S. Presence

September 8, 2011 8:16 am | by Monica Alleven | News | Comments

About 45 percent of the company's business comes from the United States, says London-based CEO Victor Malachard.

Amobee Teams with Cooliris on 3D Ads

August 16, 2011 8:03 am | by Monica Alleven | News | Comments

Amobee and Cooliris are getting together to offer 3D immersive ad campaigns on mobile devices...

How the New Data Cap Policies Will Impact the Mobile Ecosystem

August 14, 2011 8:05 pm | by Nickhil Jakatdar, Vuclip | Articles | Comments

The typical consumer will start visiting portals that will give them the biggest bang for the buck such as mobile sites that compress and deliver videos better than other sites. They will also start monitoring their usage very closely...

That's Soooo 2009... Looking Back at Mobile Advertising

August 12, 2011 8:08 am | by Monica Alleven | News | Comments

Millennial Media today released its 50th report tracking trends on its mobile ad network...

U.K. Ad Authority: Atrix Not Most Powerful

July 29, 2011 8:07 am | by Andrew Berg | News | Comments

Motorola has been pitching its Atrix smartphone to consumers in the U.K. as "the World's most powerful smartphone..."

Mobile Marketing: Outside the Box

July 23, 2011 7:11 pm | by Andrew Berg | Articles | Comments

Over the past couple years, mobile has proven its effectiveness at reaching a targeted audience in ways that drive engagement in incredibly unique ways.

Study: Auto Researchers Increasingly Go Mobile

July 19, 2011 8:17 am | by Monica Alleven | News | Comments

A study from mobile ad network Jumptap shows visitors to mobile auto sites have grown 463 percent...

U.S. Cellular Plans Pre-Loaded Daily Deals Service

July 11, 2011 7:56 am | by Maisie Ramsay | News | Comments

U.S. Cellular plans to pre-load a daily deals service on all its phones...

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