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T-Mobile's Front Line Strategy: Retail Expansion
6 hours ago | News
Much of the focus on T-Mobile USA's turnaround efforts has been on its LTE launch and rebranding. But beyond the new mobile broadband service and the symbolic change of its spokeswoman's wardrobe lies the front lines – its retail stores.
Virgin Mobile New $40 Plan Aims at Feature Phones
May 22 | News
Virgin Mobile USA is targeting these customers with a new monthly prepaid $40 plan that provides all-you-can-eat voice, text, e-mail and instant messaging, plus 50 MB of Internet access.
T-Mobile USA to Cut 900 More Jobs
May 16 | News
T-Mobile USA is handing pink slips to 900 more employees in its second round of layoffs since March, when its CEO warned that more cuts could be in store.
AT&T, T-Mobile Among New Spectrum Swaps
May 16 | News
Five wireless operators and one cable provider filed yesterday to swap various swaths of spectrum, reflecting larger moves within the industry to secure additional licenses for overburdened legacy networks and new LTE service.
Back to Business, T-Mobile Eyes Enterprise Market
May 8 | News
Sensing a huge opportunity to grow its business-to-business penetration, T-Mobile USA is going to add 1,000 more B2B sales people while leveraging its network capabilities, including its upgrade to LTE next year.
T-Mobile CMO Brodman to Depart
May 3 | News
T-Mobile USA's chief marketing officer is ending his 17-year career with the company just weeks into a new ad campaign and comeback effort.
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