Brands Tap Mobile for Sunday's Big Game

Feb 1 | Articles

While it's taken some time to integrate mobile with those flashy Super Bowl ads, every year more advertisers supplement their pricey air time with short codes and calls to action. Admittedly, success for mobile has varied, but there's no denying that viewers have their devices on them during the game.

Mobile Marketing at MWC 2012: Focus on Effectiveness

Jan 24 | Articles

If mobile marketers move away from bombardment-style consumer engagement to avoid their customers "turning a deaf ear," they will need to speak less, and when they do speak, do it in more convincing ways.

U.S. Cellular's Marketing Conundrum

Jan 5 | News

U.S. Cellular won accolades for customer satisfaction in a Consumer Reports survey last month and its loyal customers know the value it provides.

Windows Phone Tops Mobile Ad Performance

Nov 29 2011 | News

Microsoft's Windows Phone mobile platform saw the highest click-through rates (CTR) for any mobile platform...

Good News From the Ghost of Mobile Christmas Future

Nov 22 2011 | Articles

As Black Friday and Cyber Monday approach, there is a lot of hype about the role mobile will play in this year's holiday shopping.

Greystripe Reports 300% Increase in Video Ad Bookings for Q4

Nov 17 2011 | News

It's been several months now since Greystripe was acquired by ValueClick, and the results are showing...

Huawei Targets U.S. Device Market

Oct 12 2011 | News

SAN DIEGO —The Chinese manufacturer Huawei plans to be among the top three wireless device companies in the United States within three years.

Kindle with Special Offers Goes Local

Sep 15 2011 | News

Amazon today announced that it will bring local deals to the Wi-Fi and 3G version of its Kindle with Special Offers.

Adfonic Raises $7.5M, Plans Bigger U.S. Presence

Sep 8 2011 | News

About 45 percent of the company's business comes from the United States, says London-based CEO Victor Malachard.

Amobee Teams with Cooliris on 3D Ads

Aug 16 2011 | News

Amobee and Cooliris are getting together to offer 3D immersive ad campaigns on mobile devices...

Brands Tap Mobile for Sunday's Big Game

Feb 1

AirFire Mobile Keeps the Embers Burning

Jun 10 2010

Mobile Marketing at MWC 2012: Focus on Effectiveness

Jan 24

Sprint Ads Tout 4G Speeds

Feb 26 2010

Good News From the Ghost of Mobile Christmas Future

Nov 22 2011

The Mobile Barcode Ecosystem

Sep 6 2010 | Wireless Week Blog

A fragmented industry...

Super Bowl Spot: Samsung Note

Feb 8

Super Bowl Spot: Best Buy Mobile

Feb 8

Quick Look: Huawei Ascend

Jan 23