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Virgin Mobile Features Branson in New Ads

Mar 7 | News

Sir Richard Branson is showing he's still got love for the company he founded, starring in a new TV ad campaign...

Facebook Sweetens IPO with New Offerings, Ads

Mar 1 | News

Investors looking to get in on Facebook's forthcoming IPO are no doubt hungrier than ever today...

MMA Streamlines Guidelines for Mobile Ads

Feb 10 | News

The Mobile Marketing Association (MMA is attempting to make it easier to sell and make ads for mobile devices with today's release of a new 2.0 version...

Brands Tap Mobile for Sunday's Big Game

Feb 1 | Articles

While it's taken some time to integrate mobile with those flashy Super Bowl ads, every year more advertisers supplement their pricey air time with short codes and calls to action. Admittedly, success for mobile has varied, but there's no denying that viewers have their devices on them during the game.

Mobile Marketing at MWC 2012: Focus on Effectiveness

Jan 24 | Articles

If mobile marketers move away from bombardment-style consumer engagement to avoid their customers "turning a deaf ear," they will need to speak less, and when they do speak, do it in more convincing ways.

U.S. Cellular's Marketing Conundrum

Jan 5 | News

U.S. Cellular won accolades for customer satisfaction in a Consumer Reports survey last month and its loyal customers know the value it provides.

Windows Phone Tops Mobile Ad Performance

Nov 29 2011 | News

Microsoft's Windows Phone mobile platform saw the highest click-through rates (CTR) for any mobile platform...

Good News From the Ghost of Mobile Christmas Future

Nov 22 2011 | Articles

As Black Friday and Cyber Monday approach, there is a lot of hype about the role mobile will play in this year's holiday shopping.

Greystripe Reports 300% Increase in Video Ad Bookings for Q4

Nov 17 2011 | News

It's been several months now since Greystripe was acquired by ValueClick, and the results are showing...