Sprint Nextel has announced a new GPS-enabled shopping application, which allows customers to search and check prices on products at local retailers.
Sprint and New York-based mobile marketing company GPShopper have jointly launched the application called Slifter; it is now available for download at $1.99 per month. The service also offers users promotional product information and directions to the store.
"Sprint's industry-leading GPS applications make everyday tasks like shopping easier for our customers by providing relevant information when and where they need it," said George Ranallo, director of wireless data applications for Sprint, in a statement. "With Slifter from GPShopper, Sprint customers can use their phones to find the closest retailer to purchase a desired item, without needing to check a phone book, Internet listing or map."
Sprint has been offering location-based services to its customers since 2000.
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Globally, the credit crunch is very much alive, and operators will be tightening their belts into the foreseeable future by putting off capital purchases.
