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Retailer Helps Shoppers Decide
By Susan Rush
WirelessWeek - November 14, 2003

A new study from office supply retailer Staples Inc. found that 68 percent of the people want technology gifts this holiday, including anything wireless. To help take the guesswork out of gift buying, Staples has launched an advertising campaign, dubbed "Easy To Buy. Sure To Please."

The campaign includes an interactive Web site tool at www.staples.com/youdecide that asks a series of questions about how various technology products will be used and then recommends the best fit. For example, the site asks, "There are several ways you can input information into your PDA. Which data entry methods will you use?" This tool, as well as standard online comparison charts, can be accessed online or at Staples' in-store Access Point kiosks.

In the wireless arena, Staples expects top sellers to include the Palm Tungsten E among business users and the Sony Clie SJ22 and Palm Zire 71 among personal users.

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