FirstNews Briefs: AT&T, SFX Entertainment, T-Mobile, Lutron, Cricket
AT&T plans to pilot a new service that arms companies with the ability to confirm the location of participating customers who opt-in to advanced protection against fraud when they travel internationally. AT&T plans to make the new Location Information Services capability available in more than 150 countries. The company will begin a pilot this summer, and expects to deploy the service to enterprise customers later this year.
SFX Entertainment, Inc. and T-Mobile US, Inc. today announced an extension of their marketing alignment with an 18-month program focused on building a cultural connection with the millennial audience through investments in festivals, media and custom events.
Lutron Electronics, a manufacturer of wireless lighting and motorized shades, announced the introduction of the Lutron Smart Bridge and the Lutron app — its smart, connected home mobile solution. This product is a wireless bridge and software application that connects Lutron’s Caséta Wireless dimmers, Pico remote controls, Serena remote-controlled shades, and other third-party devices, while providing home control from any iOS or Android-based smart phone or tablet.
Cricket Wireless announced the LG Optimus L70TM. Starting this Friday, June 6, for a limited time the phone will be available both in stores and online at $49.99 after a $50 mail-in-rebate Cricket Visa Promotion Card.