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Study: Over Half of Americans Prefer Weather Alerts on Their Phones

Thu, 07/24/2014 - 11:11am
Ben Munson

Americans will take their severe weather warnings on their smartphones, thank you very much.

A new online Harris Poll commissioned by Callfire found that 59 percent of Americans said they were more likely to pay attention to alerts on the mobile devices than any other delivery method. Of the 2,100 adults surveyed, 67 percent said they would like to receive real-time SMS notifications.

Given the proliferation of smartphones, it’s surprising the poll found that 46 percent of adults ages 18-34 were unaware of a disasters or local emergencies in their area as they were happening.

The FCC in 2012 partnered with CTIA and FEMA to develop Wireless Emergency Alerts that light up mobile devices in case of Presidential alerts, natural or man-made disasters and AMBER alerts.

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