Samsung Loses 7 Percent Share in 2Q

Tue, 07/29/2014 - 4:42pm
Andrew Berg

Samsung lost 7 percent of its share of the smartphone market in the second quarter, according to International Data Coporation's (IDC) quarterly Mobile Phone Tracker. 

IDC estimates Samsung shipped 74.3 million smartphones in the second quarter, down 3.9 percent from the 77.3 million it moved in the same quarter last year. Samsung's overall market share came in at 25.2 percent in the second quarter, down from 32.3 percent during the same period last year. 

Apple slumped as well, as fans of the iPhone await a likely September launch of the next model. Apple shipped 35.1 million smartphones in the most recent quarter, up 12 percent from the 31.2 million it shipped a year ago. Apple's share of the smartphone market slipped from 13 percent in the second quarter last year to 11.9 percent in the second quarter this year. 

Apple and Samsung appear to have ceded market share to rising Chinese companies like Huawei and ZTE.

Huawei in particular saw a major increase in shipments of its smartphones. The Chinese OEM moved 20.3 million smartphones in the second quarter, up 95 percent from the 10.4 million it shipped in the same quarter last year. Huawei now controls 6.9 percent of the global smarpthone market. 

Lenovo, which recently acquired Motorola's handset unit from Google, had a record quarter in China despite tremendous pressure from local brands. While the purchase of Motorola is still undergoing approval, IDC points out that Lenovo continued to gain traction in international markets. While less than 5 percent of Lenovo's shipments were registered outside of China in the second quarter of 2013, this share nearly tripled in the second quarter of 2014, with emerging markets, particularly BRIIC countries, picking up the largest volumes.

LG volumes were largely driven by its L series, helped by models like the L70, which performed well in many markets including the United States. With the G3 launched at the end of the quarter in Korea, greater volumes are expected to show up in the third quarter.

Overall, the worldwide smartphone market grew 23.1 percent year over year in the second quarter, establishing a new single quarter record of 295.3 million shipments.


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