Burger King Launching AT&T Wi-Fi in All U.S. Locations
Burger King today announced it is putting AT&T’s Wi-Fi Ready Zone access points in all of its U.S. locations.
Blessed with the tasty name “Whopper Wi-Fi,” the AT&T hotspots are promising an “easier to use and more robust experience” for Burger King customers.
Burger King says it’s the first large-scale customer to deploy AT&T’s Ready Zone, a plug-and-play, managed Wi-Fi access point that covers up to 2,000 square feet.
AT&T says it already has 32,000 Wi-Fi hotspots up and running in the U.S. AT&T has moved its branded Wi-Fi into other restaurants including McDonald’s. AT&T had previously been in Starbucks locations but the last year coffee chain switched its Wi-Fi service to Google.
The upgrade to Burger King’s in-restaurant wireless comes shortly after the nationwide chain announced plans for a mobile application pushing coupons and special offers. Burger King said the app could eventually allow customers to place orders and to pay from their smartphones.