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Report: 63% of Non-Desktop U.S. Web Traffic from iOS

Thu, 03/20/2014 - 10:07am
Andrew Berg

Even as Android pulls away with the majority of global smarpthone market share, Apple's iOS continues to drive more Web traffic in some countries around the globe. 

The findings revealed in dotMobi’s Global Device Traffic Index, show that Apple’s iOS-based devices are most used by mobile browsers in the UK, the US, Australia, Canada, and many parts of Europe, including France, Italy, Scandinavia and the Benelux countries.

According to the data, which measures traffic from mobile devices including phones and tablets, iOS accounted for 65.26 percent of total non-desktop web in the UK, 62.72 percent in the US, 73 percent in Canada and 65 percent in France, resisting the notion that people are falling out of love with Apple. 

Of the 101 countries across the world where dotMobi tracked data, iOS devices dominated browsing in 34, while Android comes out on top in some 67 nations. 

Central Europe, for example, emerges as a stronghold for Android browsing. Germany, Austria, Hungary and Switzerland and many countries in Southern and Eastern Europe show notably higher web usage on Android based devices. India and Spain also skew towards Android on the web. 

South Korea, home nation of Android behemoth Samsung, sees some 74 percent of traffic on Android. 

Eileen O’ Sullivan, dotMobi COO, cautioned in a statement that Apple's dominance in those markets where it did well is not guaranteed. 

"Apple is undoubtedly an aspirational brand, which delivers great products, however the cost of its devices may mean it loses market share in the long tail," Sullivan said. "More and more consumers are connecting to the web via non-desktop devices. However, these consumers may prefer to purchase a cheaper and trusted local brand that can deliver a similar user experience and functionality – but without the hefty price tag. If so, Apple’s future position as market leader may be at risk.”

The new insights come as Apple earlier this week launched an cheaper 8GB iPhone 5C in Europe. The new phone sells in the United Kingdom for $712 unsubsidized, which figures out to about $66 less than the 16GB model. 

http://www.wirelessweek.com/news/2014/03/apple-launches-8gb-iphone-5c-europe

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