Internet ad revenues continue to climb, hitting $20.1 billion for the first half of 2013, an 18-percent growth over the same period last year. According to IAB’s report, a big part of the explosion is fueled by mobile ad revenues, which ballooned to $3 billion for the first half of the year, up a staggering 145 percent annually from $1.2 billion.
Mobile ads now represent 15 percent of all first-half 2013 Internet ad revenue in IAB’s research, up from 7 percent a year ago.
“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens,” Randall Rothenberg, President and CEO of IAB, said in a statement.
The increasing revenue pouring in from mobile ads seems to reflect company’s changing attitude toward small-screen marketing and willingness to fund more than just experimental budgets for mobile advertising.
IAB’s survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.