HP already has thousands of in-house mobile app developers at the disposal of their customers.
So the digital customer experience partner ecosystem the company announced today is about more than just app development even if the focus is on delivering unique mobile applications for corporations.
Paul Evans, worldwide lead for applications transformation at HP, describes the new offering in two objections: to design, build, develop, test and integrate mobile apps and working with clients coming to terms with their current application investment.
“We’ve got a lot of applications in the world but not a lot of them differentiate what an organization does,” Evans said. “If you can deliver a great experience over a mobile app to your consumers, customers, or citizens, life is good.”
In order to help their customers do that, HP has added five new partners—Critical Mass, Cynergy, DigitasLBi, Organic, and projekt202—to its portfolio that will more closely knit together marketing objectives and desired user experiences while bridging different platforms and integrating with backend.
“Our customers are looking for seamless end-to-end solutions,” said Franklin Grosvenor, vice president of enterprise mobile and social business services at HP Enterprise Services. “We don’t think that there’s a single organization out there that’s prepared to deliver that on a world-class basis across all the domains necessary.”
Grosvenor compared the new mobile app ecosystem to a one-stop shop combining marketing with process, methods, tools and program management. HP is gearing this offering toward enterprise-level customers that can opt for the end-to-end offering or go a la carte to fill in the spaces where they need the most help with mobile apps.
Evans clarified that HP is not only producing new apps but also performing tons of backend application migrations and modernizing older applications.
HP has done more traditional commercial mobile apps for customers like BCI Banks while they’ve also taken projects for organizations Foundation Paraguay, who wanted a field-data gathering app with a largely image-based UI that would help in their mission to end poverty.
So it sounds like HP has assembled a mobile app development dream team, Grosvenor insists it’s broader than that, reiterating that HP was already well set up for development.
“What we’ve brought to the customer with this ecosystem is greater scale and the ability to deliver user experience design addressing digital marketing use cases,” Grosvenor said. “It goes into marketing-driven use cases a lot more than we have in the past.”