Genband, a provider of multimedia and cloud communications solutions, today announced that it has acquired fring, a provider of OTT mobile IP-based voice and video communications.
Genband says the acquisition expands its cloud portfolio for the consumer market and will allow the company to offer a white label service to carriers that includes capabilities for mobile group video chat, 2-way video chat, voice-only calls and text chat.
The companies did not offer financial details of the deal.
Genband CMO Brad Bush said his company likes the fact that fring has already been successful at taking its solution and packaging it for sale to operators. Bush said Genband believes that going forward operators will benefit by being able to offer customers both HD VoLTE services, as well as an OTT product like fring.
"There is still a world for both but how much each is used remains to be seen," Bush said.
According to Bush, Genband will focus on integrating fring with the rest of the Genband business but fring's base of operations will remain in Isreal.
Acquiring fring is one of the first major moves for new CEO David Walsh. Walsh joined Genband’s board in 2008 and became chairman in 2010. He replaced Charlie Vogt as Genband's CEO in July of this year.