Google remains the undisputed champ of U.S. mobile ad revenue but Facebook is emerging as in intriguing undercard.
New numbers from eMarketer find Google raking in 48.2 percent of U.S. mobile ad revenue market share for 2013, surprisingly down from 52.5 percent in 2012. Google is still dominating the market but the decrease indicates that Facebook could be eating some of the web giant’s lunch.
Facebook will take in 15.3 percent of the mobile ad revenue share this year, well up from the 9.4 percent it grabbed in 2012.
Facebook’s slice of the pie is enough to put it far ahead of other competitors for market share, with companies like YP (4.6 percent), Pandora (4.5 percent), Twitter (3.5 percent) and Apple (2.9 percent) all left in the dust.
eMarketer predicts 2014 will play out in much the same way, with Google’s share rising slightly and Facebook’s share, along with all the other players’, holding steady. For 2015, eMarketer sees Google climbing above 50 percent share again with Facebook sliding to 13.1 percent.