(LAS VEGAS) The world of M2M has just given rise to a new trade association announced yesterday ahead of CTIA 2013. The International M2M Council (IMC) says it aims to make M2M ubiquitous by helping companies install and manage communications between machines.

The IMC already includes connectivity providers, software developers, component makers and integrators. The group's founding board is comprised of senior executives from Deutsche Telekom, Digi International, Kore Telematics, Oracle, ORBCOMM, and Telit. 

According to a press release, the IMC aims to help those deploying machines in wide-ranging vertical markets - like automotive, healthcare, and energy - by showing that basic M2M technology already exists that can create new revenue, cut costs, and ease regulatory compliance.

Unlike existing standards bodies that concentrate on developing technical specifications, the IMC will publish use cases and business benchmarks that show ROI for M2M deployments. The IMC  says it intends to be the first trade organization to service the entire M2M ecosystem, including suppliers and users globally.

"As the M2M industry enters a phase of broad-based growth, now's the time for leadership companies in the M2M community to create a forum where they can share lessons learned, best practices and ideas for future growth," said Patrick Shay, executive vice president of sales and marketing of ORBCOMM, a charter board member, and provider of satellite connectivity. "The IMC will bridge suppliers, M2M users and standards organizations around the globe."