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In Wake of Aereo Decision, CBS Invests in Syncbak
Tue, 04/23/2013 - 10:09am
Andrew Berg

CBS today announced a strategic minority investment in Syncbak, a mobile company that aims to bring live TV to the small screen. 

Financial details of the investment were not immediately available. 

Syncbak says it offers broadcast networks a seamless solution to replicate existing national, local and affiliate partnerships on the Internet, as well as on mobile devices. 

In a statement, CBS said it expects to work closely with its owned and affiliated television stations, as well as advertisers, rights holders, cable, satellite and telco partners in the coming months and years as Syncbak becomes fully activated and deployed. 

Syncbak will continue to offer its platform to other broadcast networks and their station groups.

Martin D. Franks, executive vice president of planning, policy and government affairs at CBS, said the broadcaster has worked with Syncbak’s CEO Jack Perry since the mid-‘90s. 

"As an executive, he’s as knowledgeable about emerging technologies as he is about broadcasting," Franks said in a statement. 

Syncbak’s technology is currently being tested by more than 100 television stations in 70 markets across 31 broadcast groups representing all major networks, including CBS, ABC, FOX, NBC and The CW. Additional strategic investors of Syncbak include the National Association of Broadcasters and the Consumer Electronics Association.

CBS was among those broadcasters who recently lost a lawsuit filed against Aereo, which offers live broadcast television feeds to computers, tablets and smartphones. By a 2-to-1 ruling, an appeals court found that the service does not violate U.S. copyright law.

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