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HTC Continues Sales Plunge

Wed, 03/06/2013 - 10:10am
Ben Munson

HTC today announced its unaudited consolidated revenue for February totaling $385 million, marking a 44 percent drop from the $685 million it posted in February 2012. Total consolidated revenue for January through February of this year totaled $908 million, a decrease from the $1.25 billion it posted in the same period last year.

In February of 2011, HTC posted more than $1 billion in unaudited revenue.

The Taiwanese handset maker has recently fallen on hard times in the global smartphone market. At the end of 2012, HTC only controlled 4.6 percent of the total market, down from 10.3 percent at the end of 2011, according to recent numbers from IDC, which estimates that HTC shipped 32.6 million smartphones in 2012.

IDC’s 2012 fourth quarter numbers for global smartphone market share indicated that Samsung and Apple together controlled more than 50 percent. Their top five was rounded out by Huawei, Sony and ZTE.

HTC’s recently announced new flagship smartphone, the One, is due for U.S. release on T-Mobile, AT&T and Sprint in mid-March. The U.S.’s largest wireless provider, Verizon, has yet to set a release date for the phone.

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