It's all about the apps for any mobile platform hopeful and it seems BlackBerry 10 just continues to prove that it can't attract the heavy hitters.
In the wake of Yahoo! reporting yesterday that it will kill support for its dedicated BlackBerry app, Netflix says it too is steering clear of the platform.
According to a report from the Wall Street Journal's All Things Digital, Neflix said it has no plans to develop an app for BlackBerry.
From the beginning of its saga to bring BlackBerry 10 to market, BlackBerry executives have made a concerted effort to attract big-name developers to its QNX-based platform. The company has managed to land the likes of Twitter and Facebook, as well as a number of other big names, but there are a number of companies that are holding off on investing in BlackBerry.
Garnering consumer-facing apps, as well as the consumers that come with them, will be key to BlackBerry snagging users from other platforms like iOS and Android. Analysts have long said that key to the company's turnaround will be supplementing BlackBerry's base of enterprise users with casual users.
A recent report from Boy Genius Report claimed that BlackBerry 10-based Z10 has been luring Android and iOS users. According to the report, 50 percent of those who purchased a Z10 in Canada migrated from Android and iOS, while a third of those who purchased the device in the United Kingdom came from those platforms.
BlackBerry's market share fell 33 percent in 2012 according to Gartner. That leaves BlackBerry with just 3.3 percent of smartphone sales by operating system globally. Android currently controls 69.7 percent of the total market, followed in second place by iOS, which took 20.9 percent in 2012.