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Facebook Unveils "Graph Search" With Built-In Bing

Tue, 01/15/2013 - 2:07pm
Ben Munson

Facebook Tuesday revealed Graph Search, an in-platform search tailored to the user that only allows you to view results that have been shared with you or that's been made public.

CEO Mark Zuckerberg spoke in terms of the "Three pillars of Facebook": Newsfeed, Timeline, and now Graph Search. Graph Search doesn't show web results for search; it instead displays only information each individual user is allowed to see.

"The search we wanted to built is privacy aware," Zuckerberg said, via The Verge's live blog of the event. "To give you a sense of how much work this is, already today across all of our data centers 10 percent of CPU capacity is spent computing privacy checks."

A prompt is coming soon that will allow Facebook users to review all their content via Activity Log before Graph Search goes live.

The search is designed to be extremely refinable, with demo searches ranging from "Photos I've liked" to "People named Chris who are friends of Lars and went to Stanford."

According to a Facebook press release, Graph Search will appear as a bigger search bar at the top of each screen.

Microsoft's Bing will now be built in to Facebook. The partnership with Bing means the search engine will fill in results when the terms don't generate Facebook results. 

Graph Search is still in the beta stages, with limited testing starting today. Zuckerberg said via The Verge's live blog that Graph Search will launch to public "over next few weeks and months."

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