The 451 Group Buys Yankee Group
The 451 Group, the corporate parent of 451 Research and Uptime Institute, today announced that it has acquired Yankee Group, the mobile research, data and advisory firm, which was owened by Alta Communications, a Boston-based private equity firm.
Yankee Group was founded in 1970 by Howard Anderson but since 2010 has been led by CEO Terry Waters. According to a press release, Waters will continue as CEO of Yankee Group, reporting directly to 451 Goup's current Chairman and CEO, Martin McCarthy, who will also serve as Yankee Group Chairman.
In a statement, Waters described joining The 451 Group as "an important milestone in the evolution of Yankee Group." Waters said the 451 Group will offer Yankee Group the support and resources of The 451 Group as a strategic owner will enable Yankee Group to deepen its focus on segments such as mobile money, mobile and connected devices, mobile applications and cloud, mobile broadband and mobile leadership.
In October 2012, Yankee Group launched its new Mobile Advisory and Planning Services (MAPS) product family. MAPS is a research and advisory offering that combines the company's market research with daily and weekly reports on the wireless industry.
Post-acquisition, Yankee Group will operate as an independent division of The 451 Group.