PARIS --- Nokia announced a new lower-end Windows Phone today, the $249 Lumia 620, hoping customers will be drawn to its rounded corners and bright colors when it launches in January of 2013.

The Lumia 620 is a 3G model with a 3.8-inch screen, 1 GHz dual-core Snapdragon S4 processor, a back camera that'll shoot 720p video, a 5-megapixel front camera for video chat, near-field communciations (NFC), and loud speakers, the company said. But Marko Ahtisaari, Nokia's executive vice president of design, put the new colors front and center as he debuted the phone at the LeWeb conference here.