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Report: Apple Gains Market Share Despite iPhone 5 Anticipation

Wed, 10/03/2012 - 7:08am
Andrew Berg

While the trend towards slower iPhone sales leading up to the launch of new Apple device is definitely not imagined, it might be overblown a bit. 

According to new numbers from ComScore, the iPhone 5 anticipation didn't exactly halt Apple's growth in the smartphone market. In fact, the research firm found that Apple's share of the U.S. smartphone market rose 2.4 percent to 34.3 percent in the three-month period ending Aug. 31. 

In terms of overall mobile device OEMs, Apple picked up 2.1 percent share in the same period, hitting a 17.1 percent share of the total market behind Samsung (25.7 percent) and LG (18.2 percent). 

Smartphone use continued to grow in the United States. According to ComScore, 116.5 million people in the United States owned smartphones during the three months ending in August, up 6 percent versus May. 

Per usual, Android ranked as the top smartphone platform with 52.6 percent market share (up 1.7 percentage points), while RIM ranked third with 8.3 percent share, followed by Microsoft (3.6 percent) and Symbian (0.7 percent).

In August, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up just under a percentage point over the previous period. Downloaded applications were used by 53.4 percent of subscribers, up 2.3 percentage points, while browsers were used by 52 percent, up 2.2 percentage points.

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