80bn New Rich Mobile Messages to be Sent Annually by 2017, as Operators Answer OTT Services
Wed, 10/17/2012 - 12:56am
A new report from analyst firm Juniper Research forecasts that new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time. However, the report notes that this will be less than 1% of total messaging traffic in 2017, with older services like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder. RCS messages include joyn-branded RCS-e and RCS services.