Nokia is bringing its free streaming music service to Lumia handsets in the United States.
The new Nokia Music in the USA service allows consumers to stream music from a suite of more than 150 playlists that are curated and kept up to date by what Nokia is calling an "expert team of US based musicologists."
The playlists span genres from underground Detroit house tracks to classical, as well as popular artists like Lana Del Rey, Lady Gaga and Rihanna. Users can also create their own playlists, download tracks to their devices and listen offline.
The service also includes "Gig Finder," which locates a consumer's position and pinpoints live concerts, gigs and shows taking place in their local area.
Consumers who already own a Nokia Lumia 900 or Nokia Lumia 710 can download the Nokia Music app for free from Marketplace.
Nokia's offering comes in the wake of Cricket Wireless' announcement last night that it would be expanding its Muve Music service to be included in all of its Android plans. With Muve, users can download an unlimited amount of music to their phones. Those downloads do not count against a Cricket customer's monthly data usage.
Both Nokia Music in the USA and Cricket's Muve enter a highly competitive market that includes streaming music players such as Rhapsody, MOG, Rdio and Spotify.
Nokia will kick off its annual Nokia World event tomorrow in Helsinki, Finland.