Moo, an company that specializes in elaborate business cards, has announced it will sell NFC-enabled cards that can be programmed to share data wirelessly with smartphones.

The idea is kind of like encoding data in the checkered grids known as QR codes, which phone cameras can scan to extract contact information. Near-field communications (NFC) uses small chips with labyrinthine antennas that activate and transmit stored data when hit with a radio signal from a smartphone or other NFC reader.