Mobile Wins Gold for US Audience
As the Olympic events happen in London hours ahead of when they're actually televised here in the United States, American viewers are catching online spoiler headlines left and right.
Those who spend any time online during the day are undoubtedly dodging sites like HuffingtonPost, which broke results of major events--last Tuesday's women's gymnastics gold was one example--on its top headline spot (and we all know how hard that gigantic HuffingtonPost front-page headline is to ignore).
Luckily for American audiences, NBC is providing extensive online and mobile offerings for those who want to catch the action live and in real-time. According to stats from the broadcaster, people here in the United States really are taking advantage of that content.
NBC reported last week that the Olympics are "generating unprecedented traffic and engagement” across its digital platforms, which include NBCOlympics.com, and the NBC Olympics Live Extra and NBC Olympics apps.
As of Aug. 3, NBC saw nearly 75 million total video streams across its mobile and tablet platforms, and 34 million live streams, already more than the entire Beijing Olympics. Page views topped 744 million and 31.5 million unique users (web only).
As of last Friday, there had been more than six million downloads of the NBC Olympics Live Extra and NBC Olympics apps, peaking at the number one and number two spots for the top free iPhone and iPad apps on the App Store.
Cable, satellite, and telco customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app. NBC claims this to be "the most device verifications ever for a single event in TV Everywhere history."
That women's gymnastics team win was indeed popular with viewers watching it live. According to NBC, five Olympic events so far have surpassed one million live streams led by Tuesday’s women’s gymnastics team gold medal final, which resulted in 1,462,834 live streams.
Thursday produced two events over one million live streams when Michael Phelps defeated the field, including Ryan Lochte, to win gold in the men’s 200 Individual Medley (1,192,812) and Gabby Douglas won the women’s gymnastics All-Around gold medal (1,096,319).
The top five is rounded out by Monday’s men’s gymnastics team gold medal final (1,067,679) and Tuesday’s swimming gold medal final that saw Michael Phelps become the most-decorated Olympian of all time (1,010,416). Four of the five, with yesterday’s swimming final being the exception, were streamed only to cable, satellite and telco customers who verified their accounts.