Brightstar Acquires Device Activation Company LetsTalk
Brightstar Corp. today announced that it has acquired LetsTalk.com, a provider of mobile device activation and e-commerce solutions. Financial details of the deal were not disclosed.
Brightstar says the acquistion will allow it to offer LetsTalk’s customizable activation solutions to its more than 100,000 manufacturer, operator, retail, and enterprise customers in over 100 countries.
LetsTalk currently provides activation services to the U.S. carriers and delivers e-commerce services to retailers and manufacturers. The company also operates white label websites for retailers that offer connected products to consumers.
Marcelo Claure, CEO of Brightstar, said in a statement that wireless retailers are seeking ways to deliver a more consistent, customer-centric experience, and until now, there has not been a solution that ties all of their channels together.
“Integrating LetsTalk’s offerings into Brightstar’s existing retail service offering allows us to deliver a fully integrated solution to our customers, which in turn will provide a seamless and superior omni-channel experience for consumers,” Claure said.
LetsTalk will be rebranded as Consensus and David Stritzinger, Brightstar’s former CTO, will be appointed President. Consensus will remain headquartered in San Francisco.