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In-App Mobile Advertising Spend to Top $7bn in Three Years, new Juniper report finds

Tue, 07/03/2012 - 1:56am
Juniper Research
A new report from Juniper Research finds that in-app advertising spend across all mobile devices will reach $7.1 billion by 2015, up from $2.4 billion in 2012. The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage...

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