Nokia figured the Big Apple's Times Square was the best place to make a scene. The Finnish OEM threw an all-out multimedia extravaganza in Times Square on Friday night, which featured a performance by Nicki Minaj.
The show was aimed at alerting consumers in the United States to this weekend's launch of the Nokia Lumia 900, the company's new high-end smartphone.
Nokia is calling this one of the "biggest and most important launches" in the company’s history.
The Lumia 900 is on sale now through AT&T for $99 with a two-year contract. The device, which has seen favorable reviews and was developed specifically for a North American audience, emerges as Nokia's flagship smartphone here in the United States, following closely in the footsteps of the Lumia 800, which is on sale in the Europe.
The mid-range Lumia 710 launched with T-Mobile in the United States on Jan. 11.
The phone features a 4.3-inch clear black AMOLED display, 1830 mAh battey, 1.4 GHz processor and wide-angle front and rear-facing cameras. The 900 comes preloaded with apps by CNN, ESPN, as well as a video-calling application from Tango.
Check out the scene from Times Square on Friday night in the video below: