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Zynga Acquires OMGPOP

Thu, 03/22/2012 - 7:40am
Andrew Berg

Social game maker Zynga announced that it has acquired New York-based social game developer OMGPOP, makers of the mobile game Draw Something. Zynga says it will task OMGPOP with building new mobile IP and strengthening its existing portfolio of social games.

“Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors,” said Mark Pincus, founder and CEO of Zynga, in a statement.

Zynga did not release any financial details of the deal.

In the six weeks since OMGPOP's Draw Something launched, the game has been downloaded more than 35 million times and more than 1 billion drawings have been created.

OMGPOP began as “iminlikewithyou,” a social network for people to meet and play games. The company soon after launched its social gaming website, OMGPOP.com in 2009.

Yesterday's announcement follows on the heels of the recent announcement of Zynga.com, a new play service that will serve as an online destination dedicated to social games, as well as the Zynga Platform.

Zynga says it working closely with select platform partners and plans to open up the Zynga platform and make it more widely available to all third-party game developers through an API later this year.

OMGPOP will remain headquartered in New York and report to David Ko, chief mobile officer of Zynga.

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