Google yesterday unveiled its new social experience, Google+, an alternative to the now defunct Google Buzz. While Google+ clearly targets Facebook, it does so in a less structured manner and comes bearing a few gifts for the mobile user.
Google+ offers the ability for users to group contacts into social circles, allowing users to share relevant information with specific sets of people as opposed to sharing everything with everyone, as is the case with Facebook.
The new system adds some new ways for Google users to share on their mobiles as well.
"We didn't want 'just' a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal," wrote Vic Gundotra, senior vice president of engineering for Google, in a blog post.
Google+ puts a premium on location, allowing users to add location to every post if they so choose. The company also added an "Instant Upload" feature where users can automatically have Google upload pictures to a private album on Google's cloud whenever they snap a new shot, which the company hopes will make sharing photos with friends on Google+ easier.
Google admits the new service may still have a few rough edges and is proceeding with a limited trial. Users can sign up here in hopes of getting an invite to the trial.