GetJar, the mobile applications store, today announced that it has launched a pilot program to give users free apps. The program is part of a partnership with mobile game maker Glu Mobile.
Initially, GetJar will make paid content available for free with no ad insertions or registrations. The games will be available for free for a limited two-week globally.
GetJar says it can make the game available for free because of its scale. GetJar has seen over 1 billion downloads to date across 200 countries with nearly 100 million downloads per month.
GetJar likens the new business model to the cinema versus a TV network or a music store versus a radio station. GetJar is the TV network or the radio station that doesn't have to rely on making consumers pay for the ticket or CD. GetJar says it doesn't need to rely on the revenue from the sale of apps but instead relies on the sponsored app placements on its site, which allows it to then buy premium content from publishers and distribute this content to consumers for free.
The free premium games will be found on GetJar.com's homepage in the "Recommended" section and include Glu games like Brain Genius 2, Stranded: Mysteries of Time, Build-a-lot, and Race Driver Grid. The games will be available across several major mobile platforms including Android, BlackBerry and Java.