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Report: Android Continues Strong Growth

Tue, 09/28/2010 - 8:09am
Andrew Berg

Android just keeps growing, according to new numbers from Millennial Media's August Mobile Mix report that reaffirm what other recent reports have found.

Android ad requests on Millennial's ad network increased 39 percent month-over-month. Since January, Android has grown 996 percent.

Android's success is in recent months is accredited to the sudden proliferation of devices that run Google's mobile operating system. Motorola became the third largest device manufacturer on Millennial's network. The Motorola Droid moved up to the number

two position in the August Top 20 Mobile Phones list with over 9 percent impression share.

Meanwhile, Apple, which has been the leading device manufacturer on Millennial's network since September 2009, accounted for a 20 percent share of all device impressions.

Overall, smartphone impression share increased 3 percent month-over-month and represented 51 percent of the U.S. smartphone, feature phone and connected device impression share in August.

iPad ad requests increased 76 percent month-over-month.

Aside from the usual rundown, Millennial's monthly report took time to render a quick statistical snapshot of the average BlackBerry user with various metrics provided by comScore. According to comScore, 45 percent of BlackBerry users are women and the average income of a BlackBerry user is 13 percent higher than other smartphones. Additionally, fully 53 percent of BlackBerry users have a college degree, and 65 percent have full-time employment.

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