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AT & T Launching Brew MP on QMP Lineup

Wed, 06/30/2010 - 11:51am
Maisie Ramsay

SAN DIEGO— AT&T will be launching Qualcomm’s Brew MP operating system across its upcoming lineup of quick messaging devices, AT&T Mobility Chief Marketing Officer David Christopher said today at the Uplinq conference in San Diego. 

Christopher said AT&T’s next generation of quick messaging phones using Brew will include higher-end features like feature-rich graphics, accelerometers, GPS and capacitive touch screens.

Calling Brew a “super important” part of AT&T’s mobile strategy, Christopher touted the technology as an “apps for all” platform. In January, AT&T said it intended to make Brew the primary operating system for its quick messaging devices, which comprise one-third of the phones on its network.

AT&T estimates 833 million apps were downloaded in the United States in 2009 and expects that number to grow at a compound annual growth rate of 26 percent through 2014. “Applications have simply redefined the game,” Christopher said.

AT&T is also launching Brew across a “nearly identical” lineup of devices carried by America Movil, which is partially owned by AT&T. The deployment will happen some time next year and will be aligned with AT&T’s Brew rollout. America Movil currently has about 206 million wireless subscribers across its properties in Latin America.

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