So, what's Flurry got to say for itself after Apple CEO Steve Jobs lashed out at the analytics firm at the All Things Digital D8 conference in Rancho Palos Verdes, Calif., earlier this week?

For one thing, the company was focused on the issues raised well before the D8 event, and for another, it feels as strongly about consumer privacy as Apple does. That's the word from Flurry Vice President of Marketing Peter Farago.

The company also has been in communication with Apple, which changed its terms of service after Jobs & Co. read in the paper that Flurry's analytics had detected new iPhone and tablet devices in use on Apple's campus. That discovery, according to Jobs, peeved Apple because Flurry was publishing data about its new products – and it violated Apple's privacy rules. "There's no excuse for them not asking the customer whether it's appropriate to send that personal, private data to an analytics firm, which they were not doing," Jobs said at Tuesday evening's opening of The Wall Street Journal's D8 conference.

In an email, Farago explains that for several months, even prior to Apple releasing its PLA for OS 4.0, Flurry had been working on its Privacy First Initiative (PFI), which it announced last month. PFI  combines product features and usage guidelines to be included in Flurry Analytics and AppCircle services, providing consumers visibility into collected data and control over how the data is used for targeting and product recommendations.

At D8, Jobs said that if a developer needs to put analytics in an app for advertising purposes, that's OK, but only analytics that don't give device information are allowed.

On the issue of device data, Farago says Flurry is updating its analytics service to comply with section 3.3.9 of the Apple 4.0 PLA. "We will not collect device data. All in all, the changes required to be in compliance will have little impact on the usefulness we provide to developers about how to improve their applications and how to continue to increase consumer satisfaction."

"Finally, regarding sharing some specific aggregated usage statistics, to which Apple is opposed, we will comply with their wishes," Farago says. "Our goal continues to be to add value to the developer ecosystem and be a strong partner to platform providers.

As for Jobs, it didn't sound like he got the same memo about Flurry. On Tuesday, he said Apple is willing to talk to some of the analytics firms after Apple execs quit being pissed off, "but it's not today."