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Shoppers Hunt for Online Deals

Mon, 11/30/2009 - 6:20am
Monica Alleven

Expectations are high for Cyber Monday, but the big questions are how much of that cyber shopping will be done either with mobile phones or for mobile phones?

The National Retail Federation (NRF) says more Americans plan to shop online today than last year. Citing a survey conducted for Shop.org by BIGresearch, the NRF says 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008.

An estimated 3.8 percent of Cyber Monday shoppers will shop from a mobile device like an iPhone or BlackBerry.

The Wall Street Journal also reports that Black Friday saw greater use of mobile phones to make purchases. Mobile online payments through PayPal surged nearly 650 percent, according to the report. TheFind.com reported searches from mobile devices this year were up to about 200,000 from 5,000 on Black Friday in 2008, the report said.

Meanwhile, carriers are hoping to cash in on some of the Cyber Monday craze with Web-only deals. For a limited time via its site, Sprint is offering five devices for free with a new two-year service agreement.

Among the featured devices: the Samsung Reclaim, LG Rumor2, SCP-2700 by Sanyo, Motorola i776w and Sierra U598. The Samsung Exclaim is going for $49.99 after rebate and with a new two-year contract.

The Consumer Electronics Association (CEA) says strong November sales continued into Black Friday weekend. CEA predicts volume growth of 6 percent this holiday compared with a significant decline last year. CEA's 16th annual holiday purchase patterns study also shows 80 percent of adults intend to buy technology as a gift this holiday, the highest figure in the history of the study.

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