Study: 69.7% of African Americans Own Cell Phone
Coinciding with Sen. Barack Obama’s history-making moment as the first African-American to accept a major party’s nomination for U.S. president, a survey sponsor is highlighting findings of a study into the African-American population.
The study looked at how African-Americans feel about a range of topics, including cell phones. The Website www.blackamericastudy.com said the study was done for two reasons: to better understand diversity among black Americans and to help Radio One, the study’s sponsor, better serve the large, diverse and often misunderstood group.
The study found that 69.7% of African Americans own a cell phone. About 25% have a cell phone with Internet access, up from 17% in 2003. That compares to 23% for Hispanics and 20% for non-Hispanic whites.
The study also looked at categories within the larger demographic, such as “digital networkers,” “boomer blacks” and “connected black teens.”
Radio One, a radio broadcasting company that primarily targets African American and urban listeners, commissioned the study, conducted by research company Yankelovich.