Vodafone, MySpace Cover the Music Scene
Vodafone and MySpace plan to launch a mobile music platform, called Vodafone Music Reporter. The platform will let fans report on music events via MTV online and mobile shows.
MySpace's Vodafone Music Reporter profile will allow music fans in Germany, Italy, Spain and the U.K. to enter a competition to show off their reporting skills across Vodafone Music Unlimited events this summer. To enter the competition, fans have to upload a photo and video review of their favorite recent concert experience.
Friends of the Vodafone Music Reporter community on MySpace will then decide which reports are the best.
The winner will join an MTV crew for a day recording an event or festival and "have a chance to record reports on-site for the mobile and online versions of the show.