Device Study: Skip the Bell & Whistles

Wed, 05/28/2008 - 8:26am
Rhonda Wickham

Feature overload on wireless devices is no longer hot, according to a national survey conducted by Kelton Research for Jitterbug. The survey found the majority of consumers actually prefer basic personalized options and good old-fashioned personal service rather than a multiplicity of fancy features.

Other findings of the survey:

  • 73% of respondents prefer to pay only for what they believe they will actually use, compared to 27% who want all of the bells and whistles.
  • 32% of cell phone users say their current cell phone service has more features than they use.
  • 34% of cell phone users say their current contracts or service agreements have too many restrictions.
  • 61% say they might purchase a cell phone or change carriers if they didn’t have to sign a contract.

The survey was conducted as part of Jitterbug’s activities surrounding the 35th anniversary of the cellular phone. Jitterbug co-founder Marty Cooper is credited with inventing the cell phone. Cooper’s wife, Arlene Harris, invented the Jitterbug phone, a simplified wireless device and contract-less service.



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