U.S. Cellular announced that it has selected Valista’s Operator Payments Service to enable its off-deck premium content business. Through Valista’s Operator Payments Service, U.S. Cellular customers will now have greater access to mobile content and be able to fully participate in interactive activities such as text-in media voting for popular television shows.

Valista’s Operator Payments Service supports a range of mobile payment options, including post purchase operations such as refunds and credits and allows for end-to-end visibility of transactions

Valista says its Operator Payments Service is offered as a managed service and will act as a bridge between external aggregators, content providers and U.S. Cellular’s internal infrastructure.

“Operators need the ability to quickly adapt to the ever-changing dynamics of the global payments market,” Craig McDonald, chief operating officer at Valista, said in a statement. “Understanding the growth of off-deck content, Valista’s solutions have been built to manage scalable volumes of transactions and enable carriers to future proof their evolving payment strategies.”