Adobe Systems announced management changes as part of its plan to integrate its PC and mobile platforms. As part of the integration plans, its Mobile and Devices Business Unit (MDBU) will be joining its Experience and Technology group, headed by Chief Technology Officer Kevin Lynch.

“As the proliferation of digital content continues to accelerate, customers worldwide are looking to Adobe for a platform that enables the creation of rich, engaging experiences across a variety of media and devices,” said Shantanu Narayen, Adobe president and CEO, in a statement. “Key to delivering a well-integrated technology platform is engineering our desktop and device technologies more closely together. Bringing our mobile and platform businesses together under the leadership of CTO Kevin Lynch better positions us to meet the needs of our increasingly diverse customer base.”

As part of the restructuring Gary Kovacs, currently vice president of product management and marketing for Adobe’s MDBU, has been promoted to vice president and general manager of the business unit. Kovacs takes over for senior vice president (SVP) Al Ramadan, who decided to leave Adobe effective April 30 after nearly 10 years with Adobe and Macromedia.

Kovacs has been with the company since 2003, initially serving as Macromedia’s vice president of product marketing. Previously he was president of Zi Corporation, a global mobile communications company.

Adobe also announced that Rob Tarkoff, senior vice president of corporate development, has been appointed to senior vice president of Adobe’s Business Productivity Business Unit (BPBU). Tarkoff replaces David Mendels, who is leaving the company after a combined total of 16 years with Adobe and Macromedia.