RIM Partners with

Thu, 03/06/2008 - 7:06am
Teresa von Fuchs

Research In Motion has announced a partnership with hip hop artist, as part of the company’s continued efforts to move into the consumer space. Under the agreement, RIM will make's Dipdive online community and content available on BlackBerrys.

RIM Co-CEO Jim Balsillie told Reuters that the “two hottest trends in wireless” are social networking and multimedia content, which he said consumers frequently view as separate experiences. RIM sees’s Dipdive as an example of how the two trends are converging.

Dipdive is a grassroots online community supporting Barrack Obama’s campaign, including’s popular “Yes We Can” collage-style music video inspired by Obama’s campaign speeches. Obama’s campaign, however, was not involved with the production of the music video.


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