Boost Mobile announced the launch of a new mobile advertising platform for mobile phones, and that Acura and Fox Searchlight Pictures will be among the first companies to advertise on the platform.

Wireless advertising solution provider Amobee is Boost’s advertising partner for the new platform. Under the terms of the partnership Boost Mobile and Amobee will work together to deliver ads to Boost Mobile’s 4.6 million consumers. The first ads, which are expected to appear today, will feature information on Fox Searchlight Pictures’ release of “Street Kings,” and Acura’s new 2009 TSX. Boost customers are not charged for viewing the advertisements, and they may opt-out from receiving advertisements by calling Boost customer service at 1-888-BOOST-4U.

Mobile advertising will appear initially on Boost Mobile’s BoostLIVE and Web Home. BoostLIVE is Boost Mobile’s handset storefront where customers can purchase digital content such as ringtones, wallpapers, music, and games. Boost plans to expand advertising content to include messaging and key applications in the near future.

“Mobile advertising is an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print,” said Neil Lindsay, vice president of product development for Boost Mobile, in a statement.

According to Zohar Levkovitz, CEO of Amobee, “The Boost-Amobee relationship aims to show the power of Boost as a media company. Boost has an influence on the mobile media habits of the under-30 demographic in the United States.”